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The team
Patients First was founded by Dr. Cole Herzik and Dr. Daniel Fenton. The two work side by side as mentor and mentee, and both speak nationally on patient-centered care and early-career mentorship.
Co-founder
Dr. Fenton previously served as chief clinical officer of a national dental support organization, where he trained doctors at more than 400 locations on tooth replacement. “I spent years teaching doctors at hundreds of offices how to deliver this care predictably. Now we get to build a practice where great clinical work and fair pricing go together from day one.”
Co-founder
Dr. Herzik, a 2023 dental school graduate, grew up watching his grandfather, a small-town dentist known as Dr. Sal, barter and discount care so no one in his community went without treatment, a legacy of generosity he now carries into his own practice. “A lot of our patients have been made to feel like they don’t belong in a dental office because they can’t pay white-collar fees. Everyone deserves to chew, smile and feel like themselves again, and that’s what we’re here to give them.”
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